Our Meta advertising approach is anchored in financial impact, from the first
impression to repeat purchase.
We have a relentless focus on understanding and optimizing the customer journey. Our audience-centric approach matches relevant user flows with the right content to offer a seamless transition from awareness to purchase.
Our creative strategists and campaign managers stay in a near-constant state of curiosity and exploration (and reporting to you!) around what messaging, imagery, creator style, trends, and concepts are driving best performance.
Our data and analytics process allow us to prioritize high-impact campaigns to drive R.O.I. and critical learnings. We utilize third-party tools like Triple Whale that integrate with your point of sales data to understand the financial impact Read More..
Each step in our process is focused on driving down costs and driving up number of new customers acquired.
Deep dive into client business goals, competitive landscape, and historical performance to build a strong foundation. We take a boots-on-the-ground approach to discover authentic messaging and conversations in the space.
Develop custom scalable, strategic campaigns optimized for efficient growth, balancing demand capture and demand creation.
Regular monitoring and adaptive changes based on real-time performance, with a laser focus on metrics like ROAS and CPA. We don’t stop there; we have a testing architecture and storage system that lets our results compound for future efficiency gains.
We fine-tune AI algorithms in successful campaigns for growth, increasing budget where it drives quality leads and minimizing waste to improve ROI.
Smart automation for cost efficiency. Meta’s AI-driven campaigns optimize spend by adjusting audiences and creatives in real time, ensuring every dollar works harder.
Effortless scaling for eCommerce. Pulls from your product catalog to dynamically show relevant items to high-intent audiences, increasing conversion rates without manual adjustments.
High-engagement, low-cost impact. Reels Ads engage audiences with immersive, full-screen video, ideal for capturing attention in less than 30 seconds and driving action.
Retargeting that closes the sale. Serve tailored ads to users who’ve viewed or added products to their cart, maximizing conversion rates on past engagement.
Maximize ad impact through varied formats. Diversify creative to resonate with different audiences, amplifying ROI through targeted visual storytelling.
Effective Meta advertising isn’t just about launching campaigns; it’s about continuous, data-backed optimization that drives real financial outcomes.
We use advanced third-party tools like Triple Whale to ensure KPIs and goals remain crystal-clear and accurate, far beyond what in-platform metrics alone can provide. Triple Whale helps us cut through platform-specific noise, giving you transparency and actionable insights that align with high-level financial objectives.
For Savant Syndicate, new customer KPIs and Media Efficiency Ratio (MER) are the ultimate guides. By tracking customer acquisition costs alongside long-term value, we keep your brand’s growth on a profitable trajectory.
We optimize within Meta’s platform using their metrics for efficient real-time adjustments, while always grounding our strategy in profit-first goals like MER and new customer acquisition. This hybrid approach ensures that we’re agile in execution and strategic in direction, making every ad dollar work toward building a more profitable customer base.
We deliver actionable audits with an optimization road map and demonstrate full-funnel big-picture strategies.
